The truth about the 11.11 sale

The 11.11 sale is approaching, and AliExpress reminds that to us with every chance they get.

This year it's a hit and miss; just like the stock market, it seems to be a zero-sum game. There are some really good deals, and there are some where you would pay more than you normally would.

The Truth About the 11.11 Sale

The 11.11, or November 11 Sale starts on November 11 at 12 AM PST (LA/Vancouver, BC/Seattle/San Diego/Baja California time zone) and goes on until November 12, 12 AM – a total of only 24 hours. It is called Single's Day sale – hence the repeating 1's in the date. There usually are some good deals (see 2019's Best 11-11 Deals post) on various Chinese E-Commerce shops during this sale, while some deals appear to be not so genuine.

I've had some tabs open from the last weekend, and, surprise-surprise: what then was the original price is now an 11.11 price, and the “regular” price is increased by a few bucks.

As such, I suggest you treat the 11.11 sale with extreme caution, as it appears that a lot of AliExpress sellers are getting sneaky.

And here is why.

>>> Highly Recommended: HOW TO GET THE BEST 11.11 SALE DEALS? <<<

Some examples of good and bad prices.

Example 1.

I bought these pants at a sale about a year ago for $12.50. Great pants, I really like them (as a matter of fact, I'm wearing them right now), but they were getting too stretched to wear outside, so I wanted to buy another pair. But couldn't find them for any less than $18.

On the 11.11 event of 2015 I could find them for $12.50 again.

PANTS example 3

Morale: In some cases when the deal will be good.

We have prepared the best 11.11 sale deals for this year!

See More

Want to save more this 11.11? Get coins!

Special 11.11 coins are provided by AliExpress as an extra incentive. Even if the sale price is the same as the regular price, you can still save a few dollars by using coins to exchange them for coupons that you can get prior to or during the sale.

Example 3.

Neoprene (who thought it would be a good idea?) touchscreen-friendly motorcycle gloves.

I paid $8.62 per piece for them when I bought them for re-selling, and now the 11.11 price is at $6.99 per piece. When I checked the Related Products grid, I found the same gloves sold by a different seller at reg. $6.97 (which isn't even an 11.11 price).

And, to make things even more confusing, I saw the same gloves at $9.00, $8.41 and $7.42, all of which are sale prices.

GLOVES example 1

Morale: Check yourself before you wreck yourself. The deal may seem good, even in comparison with the previous regular price, but it still isn't the best price you can find. Double and triple check the prices with other sellers before you click the “buy” button.


Example 4.

Pro-Biker A005 casual riding boots. I bought these for my ex for $56.99, which was the cheapest price at the time. I used to keep tabs on the bike gear prices because I was reselling them a t the time. The prices dropped a bit, but I haven't seen them any cheaper than $47.

Except for the 2014's 11.11 sale, when I saw them for $33 and couldn't resist getting them for myself.


pro-biker-a005-11-11-price Morale: There are sellers that hook us up with good deals. But it helps if you know the prices.


A few tips for surviving 11.11:

  1. Do not buy things only because you think the discount is good.
  2. Try not to buy things that you don't need, but you think you may need (because most likely you won't).
  3. Compare the 11.11 price with the regular price using the search bar. You may be able to find same items listed by other sellers cheaper than what the 11.11 price is. It is important to understand, that 11.11 sale prices are set by the sellers; and the same item could be (and often is) sold by more than one seller.
  4. If you decide that you need something, add the products to the cart in advance, and get discount coupons. Even if the price is the same as the regular price, you can still get $2 off using the AliExpress coupon, which is a decent discount if you buy something that's $10 or less.
  5. Check the store coupons. Some stores like this one have special discounts, in this case $3 off a $4 purchase.


Nevertheless, there are some good 11.11 deals – especially the promo deals, where the seller lowers the cost with the hope of generating enough sales to get a good rating, or to promote their other products with a higher profit margin.

Want to save more this 11.11?

We have prepared a list of the best 11.11 deals from this year's sale

Best 11.11 Sale Deals



If you are participating in the sale, see our collections and the shop section to see if there is anything else you may like.


  1. maysa October 31, 2016 at 2:04 am

    so true last year I waited 11.11 to buy… this year I watched prices and compared them helllllll…many sellers raised prices double and triple the normal price…I searched to see if others are aware of this..and here your post..


    1. Admin October 31, 2016 at 10:13 am

      Yeah, apparently, it’s quite normal for some sellers to do that. But if you look for deals carefully, and compare prices to other sellers and to other websites, it is still possible to find good discounts. This years’ deals will be revealed on November the 4th, and we will go through the prices and compare them to the normal ones, and will make a post with the good deals around Saturday of this week.

  2. f s November 7, 2016 at 5:26 am

    this sale ruined my shopping card , as mentioned above all items in my cart raised price , even worth what was free shipping will charge now 5$ or so , cant find a single deal between my 40 items in the card ,
    ill just wait till the BIG SALE OF 11 11 ends .

    1. Admin November 7, 2016 at 9:33 am

      Yeah I agree, it is super annoying how to items all are now overpriced. It happened last year, and the same also happened in 2014. But I wouldn’t recommend waiting past the sale to get the prices, because the prices stay high for another week or so after the sale ends. On November 8 the coupons and vouchers go on sale, and I highly recommend looking at those, you can save A LOT by using them, and since you have the cart already you may as well wait until the 11.11 sale to buy the things you added.

  3. James Ahn November 5, 2017 at 7:38 pm

    Yup, same here….
    Those loaded onto my cart increased in prices and discounted to slightly over original prices….
    Sneaky lil bastards….
    Case in point: an amp at $650 increased to $950 and discounted to $685 for the 1111 sales event? WTF?

  4. Luis November 8, 2017 at 9:47 am

    LAME. I’ve been ordering a part I’ve been dropshipping. Noticed the 11.11 icons. but, didn’t notice that the original price was now higher than I was paying and the “Sale” price was now what the original had been. So annoying!

    1. Admin November 8, 2017 at 10:10 am

      Oh yeah, dropshippers have been getting boned by this. Worst part is unless you have the volume and a personal relationship with the seller, you can’t really do anything about the price. Sorry to hear that, hopefully your margins can allow this


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